01Days 1–30: understand and repair
Document the priority services, real service area and contact routes. Check whether key pages are reachable and indexable. Establish a baseline from available search and enquiry data. Fix availability and broken contact paths before commissioning a large content batch.
- A short list of priority pages and known blockers.
- Clear account ownership and edit responsibilities.
- An agreed definition of a qualified enquiry.
02Days 31–60: improve the decisions on your pages
Revise the pages most closely tied to customer needs. Clarify scope, prerequisites, limitations and next steps. Address missing questions in an appropriate guide or service page. For eligible businesses, align profile details with the website. Verify the published changes instead of only checking a document draft.
03Days 61–90: review and choose the next scope
Compare completed work with the agreed plan. Look at search discovery, relevant traffic and qualified enquiries where data is available. Explain gaps or small samples. Decide whether the next priority is content, technical repair, business information or the conversion journey.
04What to do when progress is unclear
First confirm the work was published and is accessible. Then look for mismatched intent, limited demand, missing evidence or delays in discovery. Do not respond automatically by adding dozens of pages. Document what you know and set a specific next check.