Business profile
Confirm your business name, category, hours and service area. Add current photos and answer customer questions. Follow Google’s eligibility and representation rules.
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A practical local SEO checklist.
Use this checklist to review the basics before investing in more tools or content. Work through one section at a time and record what you changed.
START HERE
What belongs on a local SEO checklist?
Check the business facts, website availability, priority service pages, local profile eligibility, customer feedback and enquiry measurement. Work from problems that prevent customers from reaching you toward improvements that make your offer easier to understand.
A STRONGER SEARCH FOUNDATION
Put the answer into practice
A focused set of improvements, chosen for your market and your business.
Website essentials
Make sure each key service has a useful page, contact information is easy to find, pages work on mobile, and titles describe the content accurately.
Trust and measurement
Ask customers for honest reviews without incentives, respond professionally, set up Search Console, and track qualified enquiries—not only rankings.
Check the customer journey yourself
Use your phone to start from the homepage, find a specific service and reach the contact method. Can you tell whether the company serves your area? Is the next step clear? A tool can identify a missing title, but this short walkthrough often reveals a missing business answer.
- Open important URLs directly and check that the correct page appears.
- Confirm navigation works without using a site search.
- Try telephone and email links on a suitable device.
- Record confusing wording and send it to the person who owns the service information.
Make it a working checklist
Add three columns to your own review: evidence, owner and next action. “Improve local SEO” is not a finishable task. “Correct the holiday hours and confirm they match the website” is. Review the highest-impact unresolved item before buying another tool.
GOOD QUESTIONS
What businesses ask us
How often should I review local SEO basics?
Review business details whenever they change, and check your key pages and profile on a regular schedule that your team can maintain.
Official references
These sources support the platform-specific guidance above. Examples and worksheets on this site are educational planning tools.
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Find the right starting point.
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Tell Flor what you’re trying to grow.
Get a practical conversation about your search visibility, your service area and what to tackle first.