01Check eligibility and ownership first
A profile is appropriate for an eligible customer-facing or service-area business. A remote-only operation should not create a fictional address to appear locally. Keep the primary ownership with your business and grant only the access required for agreed work.
02Align the profile with the actual business
Review the core category, service descriptions, business hours, contact routes and website destination. The website should confirm what the profile says. If the profile advertises a service that is no longer available, fix the information before chasing additional visibility.
03Give photos and reviews a clear purpose
Use current images that help customers recognize the business or understand the service. A review request should invite honest feedback from genuine customers. Plan who responds to questions and reviews, and keep confidential customer details out of public replies.
04Plan for operational changes
A moved location, changed phone number or revised hours needs a coordinated update. Maintain a short inventory of the website and listings that show those facts. This avoids a customer finding one set of hours in search and another on the contact page.
- Keep a record of the business facts approved for publication.
- Confirm important edits after publication.
- Track customer actions in the context of actual enquiries.
- Review profile access when staff or suppliers change.