01One-time audit or ongoing work?
A one-time audit helps identify priorities. A project may implement a defined set of changes, such as restructuring service pages. An ongoing retainer can cover continued content, technical work and reporting. Do not assume an audit fee includes implementation or that a retainer includes a full website rebuild.
02What changes the scope?
A small service website differs from a large store, a site with years of redirects or a company with several real locations. Platform limitations, the state of existing content, competition and the need for original evidence also affect the work. Ask which assumptions the quote depends on.
03Compare the total commitment
List setup charges, recurring fees, optional tools, content production, developer time and reporting. Note the currency, taxes, minimum term and cancellation rules in the actual quote. These details belong in the agreement; a low headline fee does not show the full commitment.
04A practical value discussion
Estimate the capacity you have for additional customers and which enquiries are most useful. Agree how you will distinguish qualified enquiries from spam and out-of-area requests. Avoid treating an increase in search traffic as a promised increase in revenue. Use the first review period to examine what has been completed and what the data can reasonably tell you.